Abma's Farm ("Abma's Farm," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://www.abmasfarm.com, use our online store at https://store.abmasfarm.com, contact us, sign up for email communications, purchase tickets, register for programs or events, participate in our CSA or loyalty programs, or otherwise interact with our online services.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The information we collect depends on how you interact with Abma's Farm.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Mailing, billing, or pickup address
• Company or organization name
• Payment and transaction information
• Purchase and order information
• Event, program, camp, party, or ticket registration information
• CSA membership information
• Loyalty program information
• Newsletter and marketing preferences
• Abma's Farm location or services of interest
• Information submitted through our contact forms
• Other information you choose to provide to us

When payment is required, payment information may be collected and processed by third-party payment processors. Abma's Farm may not directly receive or store complete payment card information.

Information Collected Automatically

When you visit our website or online store, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links or buttons clicked
• Referring website or source
• Approximate geographic location
• Date and time of visits
• Interactions with our website
• Advertising or analytics identifiers
• Other information about how you use our website

We use this information to operate and improve our website, understand how visitors use it, protect our website from misuse, and evaluate our marketing and advertising.

2. HOW WE USE YOUR INFORMATION

We may use information we collect to:

• Respond to questions, requests, and inquiries
• Process purchases and fulfill orders
• Process reservations and event registrations
• Administer CSA memberships
• Administer loyalty programs and rewards
• Manage camp, birthday party, field trip, and other program registrations
• Provide customer service
• Send transactional communications relating to purchases, reservations, registrations, memberships, or accounts
• Send newsletters, farm updates, event announcements, promotions, and other marketing communications when permitted
• Operate, maintain, and improve our website and online services
• Understand website traffic and visitor behavior
• Measure the effectiveness of our marketing and advertising
• Protect our website from spam, fraud, misuse, and security threats
• Maintain appropriate business and transaction records
• Comply with applicable laws and legal obligations
• Protect the rights, property, safety, and security of Abma's Farm, our customers, employees, visitors, and others

3. EMAIL AND MARKETING COMMUNICATIONS

Abma's Farm uses third-party services, including Mailchimp, to manage certain email marketing and newsletter communications.

If you subscribe to our email list or otherwise consent to receive promotional communications, we may use your email address and related information to send farm news, upcoming events, seasonal information, product announcements, promotions, and other communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included at the bottom of our marketing emails.

Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications necessary to complete a transaction, administer a reservation or membership, or respond to a request you have made.

4. ONLINE PURCHASES

Abma's Farm operates an online store through which customers may purchase certain products.

When you place an order, we or our ecommerce and payment-processing providers may collect information necessary to complete the transaction, including your name, contact information, billing information, order details, and payment information.

Payment card information may be processed directly by third-party payment processors rather than stored by Abma's Farm.

These third-party providers may process information according to their own privacy policies and terms.

5. EVENT TICKETS AND RESERVATIONS

Abma's Farm uses third-party reservation and ticketing services, including FareHarbor, for certain admissions, activities, programs, events, parties, and other reservations.

When you follow a link from our website to make a reservation or purchase tickets, information you provide through that service may be collected and processed by the applicable third-party provider.

Information may include your name, contact information, reservation details, participant information, payment information, and other information necessary to complete and administer your reservation.

Your use of these services is also subject to the privacy policies and terms of the applicable provider.

6. CSA MEMBERSHIPS

Abma's Farm uses third-party services, including CSAware, to administer certain aspects of our Community Supported Agriculture ("CSA") programs.

Information provided when registering for or managing a CSA membership may include your name, contact information, membership selections, payment information, pickup information, account information, and other information necessary to administer your membership.

Information submitted through these services may also be subject to the applicable provider's privacy policy and terms.

7. LOYALTY PROGRAMS

If you participate in an Abma's Farm loyalty program, we may collect and maintain information such as your name, email address, purchase history, loyalty points, rewards, and account activity.

We use this information to administer the loyalty program, provide rewards and benefits, maintain appropriate customer records, and communicate with participating customers.

8. COOKIES AND SIMILAR TECHNOLOGIES

Abma's Farm and certain third-party service providers use cookies, pixels, tags, and similar technologies on our website and online store.

These technologies may be used to:

• Enable website and shopping functionality
• Remember preferences
• Maintain shopping cart or session information
• Understand website traffic and visitor behavior
• Measure website performance
• Determine how visitors find our website
• Protect our website from spam, fraud, and automated abuse
• Measure the effectiveness of advertising and marketing campaigns
• Provide or measure relevant advertising

You can control or delete cookies through your browser settings. Blocking or disabling certain cookies may affect the functionality of portions of our website.

Where applicable, additional choices regarding cookies and similar technologies may be provided through a cookie consent or privacy preference tool on our website.

9. GOOGLE ANALYTICS

We use Google Analytics to help us understand how visitors find and use our website.

Google Analytics may collect information about your device, browser, interactions with our website, pages visited, referring sources, approximate location, and other website usage information.

We use this information to better understand our website traffic and improve our website, services, and marketing.

Google may collect and process information through Google Analytics in accordance with Google's own privacy policies and terms.

10. META/FACEBOOK PIXEL

We use the Meta Pixel, provided by Meta Platforms, Inc., to help us understand how visitors interact with our website and to measure and improve the effectiveness of our advertising.

The Meta Pixel may allow Meta to receive information about visits to and interactions with our website, such as pages viewed and actions taken on the site.

Depending on your device, browser settings, Meta account settings, and other factors, Meta may associate information received through the Meta Pixel with other information it has about you.

Meta's collection, processing, and use of information are governed by Meta's own privacy policies and terms.

11. GOOGLE reCAPTCHA

We use Google reCAPTCHA on certain portions of our website to help protect our forms and online services from spam, fraud, and automated abuse.

reCAPTCHA may collect hardware, software, device, browser, interaction, and other information and transmit that information to Google for analysis in order to determine whether website activity is being performed by a person or an automated system.

Google's collection and use of information through reCAPTCHA is subject to Google's applicable privacy policy and terms.

12. ADVERTISING AND DATA SHARING

We use third-party advertising, analytics, and marketing technologies, including the Meta Pixel and Google Analytics.

These providers may collect or receive information about your interaction with our website through cookies, pixels, tags, and similar technologies. This information may be used to provide analytics, measure advertising performance, understand audiences, and support our marketing activities.

Abma's Farm does not sell customer lists or personal information to third parties in exchange for money.

However, certain privacy laws may define terms such as "sale," "sharing," or "targeted advertising" more broadly and may apply those definitions to some uses of advertising cookies, pixels, or similar technologies.

Where required by applicable law, we will provide applicable privacy rights and choices concerning such activities.

13. THIRD-PARTY SERVICE PROVIDERS

We use third-party companies and service providers to help operate our business, website, online store, communications, reservations, programs, marketing, and security.

These providers may include:

• Google, including Google Analytics and Google reCAPTCHA
• Meta Platforms, including the Meta/Facebook Pixel
• Mailchimp for email marketing and newsletter communications
• FareHarbor for certain ticketing, reservations, and event registrations
• CSAware for certain CSA membership and account services
• Ecommerce and payment-processing providers
• Website hosting and maintenance providers
• Advertising and marketing providers
• Security and fraud-prevention providers
• Other technology and business service providers

These third parties may collect or receive information directly from you, from Abma's Farm, or automatically through your interaction with our website, depending on the services they provide.

Third-party websites and services operate according to their own privacy policies and terms. Abma's Farm is not responsible for the privacy practices of websites or services that we do not control.

14. SOCIAL MEDIA

Our website may contain links to or features associated with social media platforms, such as Facebook, Instagram, YouTube, Pinterest, TikTok, or other services.

Your interactions with those platforms are governed by the privacy policies and terms of the applicable social media provider.

Social media providers may also collect information about your interaction with our website when their technologies are incorporated into our pages.

15. HOW WE DISCLOSE INFORMATION

We may disclose personal information:

• To service providers that perform services on our behalf
• To ecommerce and payment-processing providers to complete transactions
• To ticketing, reservation, CSA, loyalty, and program-management providers
• To email, analytics, advertising, and marketing providers
• To website hosting, security, and technical service providers
• When necessary to comply with applicable law, legal process, court orders, or lawful government requests
• When necessary to investigate fraud, security incidents, misuse, or potential violations of our policies
• When necessary to protect the rights, property, or safety of Abma's Farm or others
• In connection with a merger, sale, transfer, restructuring, financing, or other business transaction
• With your consent or at your direction
• As otherwise permitted or required by law

We do not disclose personal information to third parties for purposes unrelated to operating our business except as described in this Privacy Policy, with your consent, or as permitted or required by law.

16. CHILDREN'S PRIVACY

Abma's Farm offers many family and children's activities; however, our website and online services are intended primarily for parents, guardians, and other adults arranging visits, purchases, registrations, and activities.

We do not knowingly collect personal information online directly from children under 13 without appropriate parental or guardian consent.

Parents or guardians generally provide information necessary to register children for camps, events, birthday parties, field trips, or other activities.

If you believe that a child under 13 has submitted personal information directly to us without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

17. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information under our control.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.

18. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, operate our business, maintain appropriate transaction and business records, resolve disputes, enforce agreements, and satisfy applicable legal, accounting, tax, insurance, or regulatory requirements.

Retention periods may vary depending on the type of information and the reason it was collected.

19. YOUR PRIVACY CHOICES AND RIGHTS

New Jersey Residents

If you are a resident of New Jersey, you may have certain rights regarding your personal data under the New Jersey Data Privacy Act and other applicable New Jersey laws, to the extent those laws apply to Abma's Farm and your personal information.

Depending on applicable law, these rights may include the right to:

• Confirm whether we process your personal data and access that data
• Correct inaccuracies in your personal data
• Request deletion of certain personal data
• Obtain a copy of certain personal data in a portable format
• Opt out of certain processing for targeted advertising, the sale of personal data, or certain types of profiling

You may submit a privacy request using the contact information provided in the "Contact Us" section of this Privacy Policy.

Where required by applicable law, we will respond to verified privacy requests within the time required by law and provide information regarding any applicable appeal process.

We will not discriminate against you for exercising privacy rights provided by applicable law.

20. DO NOT TRACK AND PRIVACY PREFERENCE SIGNALS

Some browsers and devices allow users to send "Do Not Track" signals or other privacy preference signals.

Because standards and legal requirements regarding these signals continue to evolve, our response may depend on the technologies used on our website and applicable law.

Where required by applicable law, we will process legally recognized browser-based privacy preference signals as required.

21. LINKS TO OTHER WEBSITES

Our website contains links to third-party websites and services.

For example, visitors may leave our website to purchase tickets, manage a CSA membership, interact with social media, subscribe to communications, make purchases, or access other services.

Once you leave an Abma's Farm website, the privacy practices of the third-party website or service will apply.

We encourage you to review the privacy policy of any third-party website or service you visit.

22. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable legal requirements.

When we make changes, we will update the "Effective Date" at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

23. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or personal information you have provided to us, please contact:

Abma's Farm
700 Lawlins Road
Wyckoff, NJ 07481

Phone: 201-891-0278
Email: wyckoff@abmasfarm.com

Abma's Farm also operates a location in Hillsborough, New Jersey.